FACTORS THAT INFLUENCE SUPPLY OF KELULUT HONEY IN SEGAMAT, JOHOR

The purpose of this study is to observe the factors that influence the supply of Kelulut Honey in Segamat, Johor. The researchers used the seasonal factor, environmental factor, quality of Kelulut Honey and temperature as the independent variables meanwhile supply of Krlulut Honey in Segamat, Johor represents the dependent variable. The researchers used convenience sampling in this study, which involved selecting samples based on the participants’ flexibility and willingness to complete the survey. Due to time constraints, the researchers can only gather 31 respondents for primary data. The statistics were derived from a Google Form questionnaire distributed to all areas of society, particularly those living in Segamat, Johor, and those who have tasted the delicacy and authenticity of Kelulut Honey. The researchers then transferred the data to the 27th version of the Statistical Package for Social Science (SPSS) for analysis. In summary, the researchers conducted four analyses: factor analysis, reliability analysis, descriptive analysis for demographic profile, and regression analysis. The reliability analysis revealed that the questionnaire was a reliable tool for measuring the study’s goals. Regression analysis, on the other hand, was performed, and the results indicated that all the hypotheses in this study were accepted, where all the dimensions in the factor that influences the supply of Kelulut honey in Segamat, Johor were accepted except the environmental factor.