Reviving the Lost Place Identity of Batu Pahat, Johor

In the past, Batu Pahat was well known as a textile center to the locals and visitors. The paper aims to discuss the place identity of Batu Pahat, the factors that contribute to the loss of the identity and the possible ways in reviving the place identity. The research was conducted through the reading of past documents and records, observation, and interview of the locals. Several factors contributed to the loss of place identity. Possible solutions in reviving the place identity were to upgrade the waterfront, revitalize the old buildings, and to include a textile center. Keywords: place identity; textile; shop ISSN: 2398-4287© 2017. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.