Analisis Potensi Perkampungan Budaya Betawi Setu Babakan dalam Pengembangan Obyek Wisata Berkelanjutan

The urbanization of the population so that there is a shift in the original residents of Jakarta, of course, resulting in an increasing number of residents and acculturation of immigrant cultures in the future, the impact is that Betawi culture can be forgotten. This encourages the Government to strive to create a place for the preservation of Betawi culture so that it remains recognized and continues to grow. By using a descriptive qualitative method, the author tries to identify the potential of Setu Babakan Betawi Cultural Village in supporting the development of tourism objects through the SWOT method. The results of the research obtained factors that influence tourist attraction and to evaluate aspects of potential tourism development so as to increase the sustainability and cultural value of tourist attractions in the Setu Babakan Betawi Cultural Village. The writing of this report is used as evaluation data and alternative solutions to the Setu Babakan Betawi Cultural Village area based on the SWOT method.