Strategi Pendidikan Karakter dalam Penyiaran Televisi Lokal (Studi di Reksa Birama TV Yogyakarta)

Abstrak:: Televisi seharusnya sebagai salah satu media pendidikan karakter. Namun dalam kenyataanya televisi, khususnya swasta lebih banyak menonjolkan aspek hiburan. Bahkan televisi swasta masih didorong oleh kepentingan bisnis, dan ideologi pemiliknya (owner). Sementara masyarakat juga memilih televisi sebagai pilihan hiburan. Tujuan penelitian mengeksplorasi strategi pendidikan karakter oleh televisi lokal DIY RBTV Yogyakarta. Jenis penelitian deskriptif kualitatif. Metode pengumpulan data dengan wawancara sejumlah 12 pertanyaan, observasi, dan dokumentasi. Jumlah responden ada tiga (Direktur RBTV, Kepala Penyiaran RBTV, dan seorang pembawa acara). Validasi instrumen oleh ahli penyiaran televisi dan dosen pengampu etika Tahapan proses analisis data dengan reduksi data, klasifikasi data, penyajian data, dan kesimpulan. Hasil penelitian adalah program Embun Hati memuat karakter religius, Kabar Jogja memuat karakter disiplin, karakter sopan, dan santun, dan Leyeh-leyeh memuat karakter nasionalis. Strategi RBTV dalam melaksanakan pendidikan karakter dengan habituasi, pembudayaan, membelajarkan hal-hal yang baik (moral knowing), merasakan dan mencintai yang baik (feeling and loving the good), tindakan yang baik (moral acting), keteladanan dari lingkungan sekitar (moral modeling). Kontribusi hasil penelitian bagi pertelevisian Indonesia membuktikan bahwa televisi swasta sudah berkiprah dalam pendidikan karakter bangsa dan sebagai bahan evaluasi materi program acara televisi.Abstract: Television is supposed to be one of the media for character education. However, in reality, television, especially private television, emphasizes the entertainment aspect. Even private television is still driven by business interests, and the ideology of its owners. Meanwhile, people also choose television as an entertainment option. The purpose of the research is to explore the character education strategy by DIY local television RBTV Yogyakarta. The type of research is descriptive qualitative. Data collection methods were interview with 12 questions, observation, and documentation. There were three respondents (RBTV Director, RBTV Head of Broadcasting, and a program host). Instrument validation by television broadcasting experts and ethics lecturers Stages of data analysis process with data reduction, data classification, data presentation, and conclusions. The results of the research are that the Embun Hati program contains religious characters, Kabar Jogja contains disciplinary characters, polite and courteous characters, and Leyeh-leyeh contains nationalist characters. RBTV's strategy in implementing character education with habituation, acculturation, teaching good things (moral knowing), feeling and loving the good (feeling and loving the good), good actions (moral acting), exemplary from the surrounding environment (moral modeling). The contribution of the research results to Indonesian television proves that private television has taken part in national character education and as material for evaluating television program materials.