DIRECTIONS OF SOCIALLY RESPONSIBLE MANAGEMENT OF AGRICULTURAL ENTERPRISES UNDER THE CONDITIONS OF SUSTAINABLE DEVELOPMENT

The article is devoted to the topical issue of socially responsible management of agricultural sector enterprises under the conditions of sustainable development. Achieving the Sustainable Development Goals by enterprises is impossible without elements of social responsibility, which justifies the topic of research. The purpose of the article is to determine the directions and principles of socially responsible management of agricultural enterprises in terms of sustainable development. The achievement of this goal was facilitated by the definition of the main tools, forms, motives of socially responsible management, on which the management system of agricultural enterprises can be based. Particular attention is paid to regulations governing socially responsible management of enterprises in conditions of sustainable development. It is determined that the direct laws regulating this area are currently absent and all have an indirect impact, although the state has already paid attention and adopted the Concept of state policy in promoting social responsibility of business in Ukraine until 2030. It is important for the implementation of socially responsible management to realize awareness of its motives and possible positive consequences that it has, namely: improving the image of the enterprise, increasing consumer consumption, improving quality and productivity, etc. At present, agricultural enterprises are actively involved in the process of implementing socially responsible principles in the management system, as they are the key to strengthening their position in the Ukrainian market and the international arena. Socially responsible management of agricultural enterprises involves management based on the Sustainable Development Goals, the introduction of the principles of CSR (responsibility to all groups of stakeholders) in the management system. Agricultural enterprises are no exception, their socially responsible management can be manifested in the responsible process of growing products, using high quality raw materials, when planning the product range, consumer orientation, environmental protection and others.