PROBLEMS AND DIRECTIONS OF ACTIVATING INVESTMENT ACTIVITY OF AGRICULTURAL ENTERPRISES

Introduction. Investment activity is a key prerequisite for the sustainable development of agricultural enterprises, since it is it that ensures the renewal of the material and technical base, the introduction of innovative technologies, increasing labour productivity and competitiveness of the agricultural sector. In the context of structural transformations of the national economy, military risks, climate change and deepening European integration processes, investments acquire a system-forming significance, performing the function of the financial and technological basis of reproductive processes and the adaptation of agricultural production to the growing instability of the external environment. Methods. General scientific and special methods were used in the research process, in particular analysis and synthesis – to generalize theoretical approaches to the investment activity of agricultural enterprises. Comparative methods, economic and statistical and were used to assess the state, dynamics and problems of investment processes in the agricultural sector. Systemic, structural and functional approaches were used to substantiate the directions of activating the investment activity of agricultural enterprises. Results. It was established that the investment activity of agricultural enterprises in Ukraine is influenced by a set of financial, risk and institutional constraints that hinder the modernization of production and the introduction of innovations. It is proven that insufficient access to long-term financial resources, high military and climate risks, as well as limited effectiveness of state support reduce investment activity and the effectiveness of reproductive processes in the agricultural sector. The feasibility of implementing a comprehensive policy of activating investment activity, which combines financial incentives, agricultural insurance, investments in digital technologies and human capital development, is substantiated. It is determined that the coordinated attraction of public, private and international investments creates the prerequisites for increasing productivity, economic sustainability and competitiveness of agricultural enterprises in the long term. Discussion. Prospects for further research should be linked to the assessment of the effectiveness of state and international support instruments for investment activities of agricultural enterprises in the context of war and post-war recovery. An important direction is the development of economic and mathematical models for investment risk management, taking into account climatic, financial and security factors. Special attention should be paid to studying the role of digital investments and investments in human capital in increasing the sustainability and competitiveness of agricultural enterprises in the long term. Keywords: investment activity, agricultural enterprises, agricultural sector, investment risks, state support, modernization of production, digital technologies, human capital, competitiveness, sustainable development, geoinformation systems, sustainable development.