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Fantasy Word Sounding in Marketing Phonosemantics
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Abstract
The paper represents the results of a linguistic experiment aimed at establishing if the sounding of different fantasy brand names can cause the same associations in collective consciousness. The experiment drew upon crowdsourcing. The data received can be useful for marketing phonosemantics in relation to the methods used for the creation of new brand names.
Title: Fantasy Word Sounding in Marketing Phonosemantics
Description:
Abstract
The paper represents the results of a linguistic experiment aimed at establishing if the sounding of different fantasy brand names can cause the same associations in collective consciousness.
The experiment drew upon crowdsourcing.
The data received can be useful for marketing phonosemantics in relation to the methods used for the creation of new brand names.
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