Resistensi Tokoh Hindu Bali terhadap Kelompok Sampradaya di Media Sosial

This study examines the resistance of Hindu figures in Bali to sampradaya groups, especially Hare Krishna and Sai Baba, which developed through social media. Using a qualitative approach, this study aims to understand the rejection of sampradaya as an organized public movement that demands the revocation of the legality and protection of organizations affiliated with the group. Simmel's theory of social conflict is used to explain the conflict of values ​​and norms between Hindu figures and sampradaya. Through the analysis of social media discourse, it was found that Hindu figures actively built digital networks which were then followed by actions in the field. This resistance not only reflects the rejection of sampradaya teachings, but also shows the dynamics of broader social polarization. Negative narratives, verbal attacks, and stereotypes spread through social media contribute to tensions between groups and increase the potential for religious conflict. This study highlights the importance of building open dialogue spaces between religious groups to prevent further conflict and create cross-traditional understanding. These findings also reflect the complexity of the relationship between local Hindu traditions and the influence of modernity in contemporary Balinese society. This study makes an important contribution to the study of religion and culture in Indonesia, while encouraging further research in the context of tolerance and social diversity.