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OLIY TAʼLIM MUASSASLARIDA MIJOZLARGA YOʻNALTIRILGAN MARKETING FAOLIYATINI TASHKIL ETISH
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Mazkur maqolada oliy taʼlim muassasalarida mijozlarga yoʻnaltirilgan marketing faoliyatini tashkil etishning ilmiy-nazariy jihatlari oʻrganilgan. OTMlarning maqsadli mijozlar guruhi boʻyicha segmentlash xususiyatlari aniqlangan. OTMlarning maqsadli mijozlar guruhlari uchun turlicha marketing vositalaridan foydalanish boʻyicha tavsiyalar berilgan.
Tashkent State University of Economics
Title: OLIY TAʼLIM MUASSASLARIDA MIJOZLARGA YOʻNALTIRILGAN MARKETING FAOLIYATINI TASHKIL ETISH
Description:
Mazkur maqolada oliy taʼlim muassasalarida mijozlarga yoʻnaltirilgan marketing faoliyatini tashkil etishning ilmiy-nazariy jihatlari oʻrganilgan.
OTMlarning maqsadli mijozlar guruhi boʻyicha segmentlash xususiyatlari aniqlangan.
OTMlarning maqsadli mijozlar guruhlari uchun turlicha marketing vositalaridan foydalanish boʻyicha tavsiyalar berilgan.
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