Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Pengaruh Brand Image, Brand Awareness, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk
View through CrossRef
This study aims to determine and analyze the direct influence of brand image on purchasing decisions for H&M brand products at Solo Paragon Mall, to determine and analyze the direct influence of brand awareness on purchasing decisions for H&M brand products at Solo Paragon Mall, to determine and analyze the direct influence of product quality on purchasing decisions for H&M brand products at Solo Paragon Mall and to determine and analyze the simultaneous influence of brand image, brand awareness and product quality on purchasing decisions for H&M brand products at Solo Paragon Mall. This study uses a quantitative method with a sample size of 100 H&M brand consumer respondents. Data were analyzed using multiple linear regression analysis tests. The results of the study indicate that brand image directly has a significant effect on purchasing decisions for H&M brand products at Solo Paragon Mall, brand awareness directly has a significant effect on purchasing decisions for H&M brand products at Solo Paragon Mall, product quality directly has a significant effect on purchasing decisions for H&M brand products at Solo Paragon Mall, and brand image, brand awareness and product quality directly and simultaneously have a significant effect on purchasing decisions for products at Solo Paragon Mall.
Politeknik Pratama Purwokerto
Title: Pengaruh Brand Image, Brand Awareness, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk
Description:
This study aims to determine and analyze the direct influence of brand image on purchasing decisions for H&M brand products at Solo Paragon Mall, to determine and analyze the direct influence of brand awareness on purchasing decisions for H&M brand products at Solo Paragon Mall, to determine and analyze the direct influence of product quality on purchasing decisions for H&M brand products at Solo Paragon Mall and to determine and analyze the simultaneous influence of brand image, brand awareness and product quality on purchasing decisions for H&M brand products at Solo Paragon Mall.
This study uses a quantitative method with a sample size of 100 H&M brand consumer respondents.
Data were analyzed using multiple linear regression analysis tests.
The results of the study indicate that brand image directly has a significant effect on purchasing decisions for H&M brand products at Solo Paragon Mall, brand awareness directly has a significant effect on purchasing decisions for H&M brand products at Solo Paragon Mall, product quality directly has a significant effect on purchasing decisions for H&M brand products at Solo Paragon Mall, and brand image, brand awareness and product quality directly and simultaneously have a significant effect on purchasing decisions for products at Solo Paragon Mall.
Related Results
PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS YANG DI MEDIASI BRAND TRUST
PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS YANG DI MEDIASI BRAND TRUST
Tujuan Penelitian ini adalah menganalisis pengaruh Kualitas Produk terhadap Brand Trust, pengaruh Brand Image terhadap Brand Trust, pengaruh Kualitas Produk terhadap Keputusan Pemb...
PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN
PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN
Penelitian ini berjudul “Pengaruh Brand Awareness, Brand Image, dan Kualitas Produk Terhadap Keputusan Pembelian di Store Zara Pakuwon Mall Surabaya”. Penelitian memiliki tujuan un...
ANALISIS PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE MATIC HONDA TERHADAP KEPUTUSAN PEMBELIAN SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pengguna Sepeda Motor Matic Honda Beat KOTA BOGOR)
ANALISIS PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE MATIC HONDA TERHADAP KEPUTUSAN PEMBELIAN SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pengguna Sepeda Motor Matic Honda Beat KOTA BOGOR)
Tujuan penelitian ini untuk menganalisis Pengaruh Promosi, Kualitas Produk dan Brand Image terhadap Keputusan Pembelian serta dampaknya terhadap Loyalitas Pelanggan (Studi Kasus Pe...
PERAN TATA KELOLA PERUSAHAAN DALAM MEMODERASI PENGARUH IMPLEMANTASI GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY DAN FIRM SIZE TERHADAP KINERJA KEUANGAN
PERAN TATA KELOLA PERUSAHAAN DALAM MEMODERASI PENGARUH IMPLEMANTASI GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY DAN FIRM SIZE TERHADAP KINERJA KEUANGAN
This study examines the role of corporate governance in moderating the influence of green accounting disclosure, corporate social responsibility (CSR), and firm size on the financi...
pengaruh kualitas produk, harga produk, dan brand image terhadap keputusan pembelian melalui brand ambassador pada produk skincare cosrx di marketplace shopee official store cosrx (studi kasus pada konsumen cosrx di wilayah summarecon bekasi)
pengaruh kualitas produk, harga produk, dan brand image terhadap keputusan pembelian melalui brand ambassador pada produk skincare cosrx di marketplace shopee official store cosrx (studi kasus pada konsumen cosrx di wilayah summarecon bekasi)
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga produk, dan brand image terhadapkeputusan pembelianmelalui peran brand ambassador pada produk skincare COS...
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEMEN PT. SEMEN BATURAJA DI LAMPUNG-INDONESIA
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEMEN PT. SEMEN BATURAJA DI LAMPUNG-INDONESIA
Bauran pemasaran merupakan hal yang utama dalam suatu bisnis. Karena dalam suatu pemasaran, peusahaan harus mampu mengetahui siapa calon pembeli produk tersebut. Sehingga tujuan da...
PENGARUH IKLAN DAN CITRA MEREK (BRAND IMAGE) TERHADAP KEPUTUSAN PEMBELIAN SMARPHONE ANDROID REALME PADA RIZKY PONSEL DI KECAMATAN MEUREUDU KABUPATEN PIDIE JAYA
PENGARUH IKLAN DAN CITRA MEREK (BRAND IMAGE) TERHADAP KEPUTUSAN PEMBELIAN SMARPHONE ANDROID REALME PADA RIZKY PONSEL DI KECAMATAN MEUREUDU KABUPATEN PIDIE JAYA
Penelitian ini bertujuan untuk mengetahui pengaruh iklan dan citra merek (Brand Image) terhadap keputusan pembelian Smartphone Android Realme pada Toko Rizky Ponsel di Kecamatan M...
Pengaruh Celebrity Endorser dan Brand Image terhadap Keputusan Pembelian Kosmetik Emina
Pengaruh Celebrity Endorser dan Brand Image terhadap Keputusan Pembelian Kosmetik Emina
Abstract. Celebrity Endorser refers to the use of advertising stars, artists, or other public figures to promote a product to attract consumers. Brand Image is the impression in co...