GRAFITI KAMPANYE PELESTARIAN LINGKUNGAN HIDUP: STUDI KASUS GRAFITI PELAJAR KOTA PATI

This study discusses environmental-theme graffiti created by. The aspects studied include verbal and nonverbal aspects. The results of this study show the level of understanding of adolescents on environmental issues so that can be used as input in formulating bottom-up environmental learning materials. The approach used is a multimodal approach. Theory using Van Dijk's theory and semiotic theory. This study is descriptive qualitative. The data used are in the form of text and illustrations on environmental campaign graffiti made by students in Pati Regency. The data were obtained using the observation method, the portrait technique, which was followed up by the quote technique. The analysis uses the distribution, insertion, permutation, referent equivalent technique, and read bookmarks. Based on the study, it is known that there are seven environmental campaign themes selected, namely (1) save the earth, (2) preserve plants/trees, (3) free from plastic waste, (4) prevent global warming, (5) prevent air pollution, (6 ) one earth to be with, and (7) earth to be forever. From the nonverbal aspect, the selected pictures or illustrations are thematic, for (1) visualizing the text or (2) detailing the details of the text message.Kajian ini membahas grafiti lingkungan hidup karya pelajar. Kajian mencakup aspek verbal dan nonverbal. Kajian bertujuan menemukan tingkat pemahaman remaja akan isu lingkungan hidup sehingga bermanfaat untuk merumuskan materi pembelajaran secara bottom up. Pendekatan yang digunakan ialah pendekatan multimodal. Teori yang digunakan ialah analisis wacana kritis van Dijk dan semiotika. Kajian bersifat deskriptif kualitatif. Data berupa grafiti kampanye lingkungan karya pelajar di Kabupaten Pati. Data diperoleh dengan metode simak, teknik potret, dilanjutkan teknik salin. Analisis menggunakan teknik sisip, permutasi, padan referen, dan baca markah. Berdasarkan kajian, diketahui ada tujuh tema kampanye lingkungan hidup, yaitu (1) selamatkan bumi, (2) lestarikan tumbuhan, (3) bebaskan bumi dari sampah plastik, (4) cegah pemanasan global, (5) cegah polusi udara, (6) satu bumi untuk bersama, dan (7) bumi untuk selamanya. Dari aspek nonverbal, gambar atau ilustrasi bersifat tematik, untuk (1) visualisasi teks atau (2) memerinci detail pesan teks.