Empowering Viksit Bharat @2047 through Green Consumer Behavior

In the effort to achieve the visionary objective of Viksit Bharat by 2047, the energetic encouragement of environmental-friendly consumption behaviors that promote the values of green consumerism has become a revolutionary and transformational force in the society. This extensive review carefully examines and critiques the paramount contribution that consumer conduct has to play towards solving a myriad of critical socioeconomic and environmental issues while also highlighting the essential significance of numerous psychological, cultural, and demographic variables that affect these behaviors. Through synthesizing and integrating lessons learned from extensive literature, this research project aims to investigate how a better knowledge of consumer behavior may be utilized to influence and direct policymakers, drive economic development, and develop sustainable innovation across many sectors. The strong evidence brought forward in this research indicates that youth consumers' demonstrated behaviors, the consistent trends of urbanization, and the commonality of value-based buying habits are the key drivers accelerating the green transformation toward sustainability. Finally, the article presents a set of strategic policy suggestions that are carefully crafted for policymakers, marketers, and institutions with a view to successfully linking consumer behavior with India's vision for forward-looking development and sustainable progress. By considering the complex dynamics of consumer behavior, stakeholders have a better chance of understanding the intricacies involved in building a more ecologically aware society that is well aligned with the objectives of Viksit Bharat. The conclusions expressed in this review, therefore, not only add to the theoretical body of knowledge on green consumerism but also offer implementable strategies for use in real-world application.