SINERGI KOMPREHENSIF AKIDAH, SYARIAH DAN AKHLAK SEBAGAI PEMANGKIN KERANGKA PERNIAGAAN ISLAM

Prestasi perniagaan yang kompeten disokong oleh kerangka perniagaan yang komprehensif. Sejarah membuktikan bahawa model perniagaan Islam yang diterapkan oleh Rasulullah SAW dan para sahabat berjaya membawa masyarakat Islam kepada pertumbuhan ekonomi yang pesat. Namun, terdapat jurang antara formula perniagaan Islam tradisional dengan model perniagaan moden yang cenderung kepada pro-perniagaan, kapitalis dan berasaskan keuntungan semata-mata. Perkara ini berlaku kerana prinsip-prinsip ekonomi berlandaskan ulama tidak dijadikan keutamaan, yang akhirnya menyebabkan ekonomi Islam dipinggirkan oleh sejarah. Pemikiran ekonomi tentang perniagaan, sangat menonjol dalam karya-karya sarjana Islam dan telah menyumbang kepada kemajuan ekonomi pada zaman tersebut. Sehubungan dengan itu, kajian ini akan mengenal pasti tentang asas dan elemen utama dalam perniagaan menurut sarjana ekonomi Islam. Kajian ini menggunakan pendekatan kualitatif dengan reka bentuk fundamental. Pengumpulan data dilakukan melalui analisis dokumen dan Perbincangan Kumpulan Berfokus (FGD) yang melibatkan wakil agensi, usahawan dan ahli akademik dalam bidang perniagaan. Data kemudiannya dianalisis menggunakan kaedah analisis kandungan. Dapatan kajian menunjukkan konsep dan teori perniagaan yang dibangunkan adalah berpandukan al-Quran dan al-Sunnah, dengan penekanan agar pelaksanaan aktiviti perniagaan dilakukan secara beretika serta berlandaskan kepada syariat Islam. Kerangka perniagaan berteraskan kepada akidah, syariah dan akhlak yang menjadi pendorong kepada perniagaan untuk mencapai al-Falah (kejayaan).   Competent business performance is supported by a comprehensive business framework. History has proven that the Islamic business model implemented by Prophet Muhammad (PBUH) and his companions successfully led the Muslim community to rapid economic growth. However, there exists a gap between the traditional Islamic business formula and modern business models, which tend to favor pro-business, capitalist, and profit-driven approaches. This gap arises because principles of economics based on Islamic scholars' teachings are not prioritized, resulting in the marginalization of Islamic economics throughout history. Economic thought on business was prominently reflected in the works of Islamic scholars and contributed to economic progress during their era. In this context, this study aims to identify the foundations and key elements of business as outlined by Islamic economic scholars. The study adopts a qualitative approach with a fundamental research design. Data collection was conducted through document analysis and Focus Group Discussions (FGD) involving representatives from agencies, entrepreneurs, and academics in the field of business. The data were then analyzed using content analysis methods. The findings indicate that the business concepts and theories developed are based on the Quran and Sunnah, emphasizing the ethical conduct of business activities in alignment with Islamic ShariaH principles. The proposed business framework is grounded in creed (Aqidah), Islamic law (Syariah), and ethics (Akhlaq), serving as a driving force for businesses to achieve al-Falah (success).