Kredibiliti Komunikator Berasaskan Manhaj Rabbānīyyah

Communicators refer to Muslims who send Islamic messages to be shared. All Muslimsbear the responsibility as Islamic communicator and thus, need to equip themselves with themethod of da'wah called manhãj rabbãniyyah in order for the communication process to beeffective. Manhãj rabbãniyyah encompasses three principles highlighted in Qur'an, namelyhikmah, mau’izah and al-mujãdalah. Furthermore, Islam also emphasizes somecharacteristics of a quality communicator such as trusted, fair, reliable, able to employ goodcommunication method and, true and responsible so that the communicator be seen as acredible person. Therefore, this study aims to analyze the elements of manhãj rabbãniyyahand its relationship with communicator’s credibility. The results of this study found that allthree elements of manhãj rabbãniyyah and communicator’s credibility factors have a highCronbach's Alpha value; above α> 0.7. In addition, analysis of Pearson correlation betweenmanhãj rabbãniyyah and credibility recorded a strong relationship; α> 0.6. The mauʿizahelement shows a higher value of the correlation coefficient than the other elements. Itconcludes that the mauʿizah element is most significant than the other two elements. Thefact that the respondents are among the public citizens may contribute to this result.Therefore, it meets the views of scholars who claimed that the public at mass is more suitableto be preached through the method of mauʿizah. Keywords: communicator’s credibility, manhãj rabbãniyyah, Islamic communication,Islam. Abstrak Komunikator merujuk kepada orang Islam yang menyampaikan pesan-pesan Islam untuk dijadikan milik bersama. Setiap individu Muslim menggalas tanggung jawab sebagai seorang komunikator Islam serta perlu melengkapkan diri dengan metode dakwah yang disebut manhaj rabbãniyyah agar proses komunikasi menjadi efektif. Manhaj rabbãniyyah merangkumi tiga asas pendakwahan yang digariskan melalui al-Quran iaitu hikmah, mau’izah dan al-mujãdalah. Tambahan pula, Islam turut  menekankan beberapa ciri komunikator yang berkualiti seperti amanah, adil, boleh dipercayai, mengguna pakai kaedah yang baik, benar dan bertanggung jawab agar komunikator dilihat sebagai seorang berkredibiliti. Lantaran itu, kajian ini bertujuan menganalisis elemen manhaj rabbãniyyah dan hubungannya dengan kredibiliti komunikator. Hasil kajian mendapati ketiga-tiga elemen manhaj rabbãniyyah dan faktor-faktor kredibiliti komunikator mempunyai nilai Alpha Cronbach yang tinggi melebihi α > 0.7.Selain itu, hubungan korelasi Pearson di antara manhaj rabbãniyyah dengan kredibiliti turut mencatatkan hubungan yang kukuh α >0.6. Elemen mauʿizah memperlihat nilai pekali korelasi yang lebih tinggi berbanding elemen lain lantas disimpulkan elemen mauʿizah lebih signifikan berbanding dua elemen lain.