GERMAN AND LATVIAN CROSS CULTURAL COMMUNICATION ANALYSIS: A CASE STUDY OF LATVIAN FOLKLORE SHOW

Research topic "German and Latvian Cross Cultural Communication Analysis: A Case Study of Latvian Folklore Show" is relevant, because the successful mutual communication between Latvians and Germans is essential for the promotion of further co - operation with the Germans. One of the ways to show the various symbolic elements of Latvian ethnicity together is to a Latvian folklore show. It is a world-proven practice in which foreign visitors are briefly introduced to the traditional culture of the country they have come to. The object of the research is Latvian and German intercultural communication and the subject of the research is Latvian and German intercultural communication during Latvian folklore show. The aim of the research is to analyze Latvian and German intercultural communication during the folklore show. Research methods used in the work: referential analysis of the literature, method of observation. The research period is from 2008 to 2019. The resarch shows that in order to create a positive cross cultural communication, the German language should be used, the order of the presentation of the symbolic elements is important and that the elements presented should be politicaly neutral. The creators of the show should be well informed about the other ethnicity and all of the participants of the show should be able to not only perform, but to create and maintain the communication process troughout the show.