Profitability Analysis of Long Coriander Crop Share by Small-Scale Producers in Battambang, Cambodia

This paper is intended to introduce Long Coriander, the best-known leafy vegetable in Southeast Asia. It is a member of the Coriander family. It has a strong coriander scent and adds flavor to common ingredients in Central and Southeast Asian cuisine, particularly in soups, curries, and noodle dishes. Beyond its culinary uses, Long Coriander also has many benefits in medicine. To meet the criteria of this study, researchers seek to investigate the profitability of the Long Coriander crop for small-scale producers in Cambodia's Battambang Province. It weighs the revenue from producing Long Coriander against the costs of planting and harvesting its crop. The study also illustrates the estimated total revenue and costs for each planting. Producing Long Coriander may beneficially result in large sums of earnings for farmers, with a profit margin of approximately 57%. Furthermore, according to an economic efficiency (EE) analysis, the cost-to-revenue ratio is higher than 1. This proves that the total amount of revenue made from the sale of Long Coriander outweighs the costs of planting and harvesting, so small-scale producers are convincingly supposed to earn more money from this crop. This research study, through dedication and commitment, aims to address the profitability potential of Long Coriander production by integrating the fundamental economic analysis methods to gather rich data that may enhance and influence further agricultural research.