WAJAH “LAMAHOLOT CYBER-SELF”: CATATAN ETNOGRAFIS VIRTUAL ATAS PRESENTASI DIRI ANGGOTA GRUP FACEBOOK “SUARA FLOTIM”

Social media is a socio-technological entity. Social media text is a representation of the social, cultural, economic and political dimensions of its users. When social media was known and used by the young generation of the Lamaholot people, there was a cultural interaction with the Lamaholot Lika Telo kinship culture which gave birth to identity and Lamaholot-cyber self. This research is textual-contextual research using virtual ethnographic methods that aim to identify and describe the general characteristics of Lamaholot-cyber social media characteristics. The subjects examined are Lamaholot Facebook users who are members of a Facebook group "Suara Flotim". The virtual ethnographic observations of the self-presentation of Lamaholot Facebookers showed that the cyber Lamaholot was a self and a discursive identity even to be paradoxical entity.