Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
B2B Marketing
View through CrossRef
B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is increasingly determined by their participation and position in competitive and viable value creation networks.
For students, postgraduates of universities, researchers and teachers.
Title: B2B Marketing
Description:
B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole.
Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing.
Competitiveness in the B2B markets is increasingly determined by their participation and position in competitive and viable value creation networks.
For students, postgraduates of universities, researchers and teachers.
Related Results
B2B marketing (Industrial Marketing)
B2B marketing (Industrial Marketing)
The textbook is devoted to the study of the specifics of the marketing activities of enterprises in the business environment, including the specifics of the industrial market, comm...
The International Marketing of Travel and Tourism
The International Marketing of Travel and Tourism
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of gl...
The Idea of Political Marketing
The Idea of Political Marketing
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theo...
Marketing and Christian Proclamation in Theological Perspective
Marketing and Christian Proclamation in Theological Perspective
In today’s market-driven world, the contemporary church faces pressing questions as it continues to be formed by the powerful forces of neoliberal capitalism. This book builds on t...
Innovation Marketing
Innovation Marketing
An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing an...
Cluster analysis and MANOVA in marketing and economic research
Cluster analysis and MANOVA in marketing and economic research
The monograph introduces the reader to the basics of using multidimensional statistical methods — cluster analysis and MANOVA analysis — in marketing and economic research. Data is...
Marketing Linguistics
Marketing Linguistics
Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. ...