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Innovation Marketing
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An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing and innovation marketing is shown. The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing".
Meets the requirements of the federal state educational standards of higher education of the latest generation.
For students of higher educational institutions, undergraduates studying in the field of management, innovative management, marketing and entrepreneurship programs, as well as for graduate students, students of additional professional education programs, specialists who work in the field of innovation, create new products and startups.
Title: Innovation Marketing
Description:
An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described.
In addition, the difference between innovation marketing and innovation marketing is shown.
The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing".
Meets the requirements of the federal state educational standards of higher education of the latest generation.
For students of higher educational institutions, undergraduates studying in the field of management, innovative management, marketing and entrepreneurship programs, as well as for graduate students, students of additional professional education programs, specialists who work in the field of innovation, create new products and startups.
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