B2B marketing (Industrial Marketing)

The textbook is devoted to the study of the specifics of the marketing activities of enterprises in the business environment, including the specifics of the industrial market, commodity and pricing policy, organizational procurement, sales channel management, Internet marketing and promotion policy. Special attention is paid to the use of B2B marketing tools in the conditions of the modern Russian economy, stimulating the development of the industrial sector. Meets the requirements of the latest generation of federal state educational standards for higher education. For students, postgraduates, teachers and practitioners interested in in-depth study of industrial marketing issues.