The Creativity of Khitan Ceramic: Consumers’ Satisfaction

Background and Aim: This study examines the integration of Khitan ceramic cultural aesthetics into contemporary cultural and creative product design, focusing on how consumer satisfaction is influenced by cultural value, aesthetic appeal, practicality, creativity, emotional resonance, and product quality. By positioning Khitan ceramics within the broader discourse of cultural heritage studies, this research highlights their role in sustaining and innovating traditional craftsmanship through modern design methodologies. Materials and Methods: The study employs a structured four-stage process—element extraction, design, production, and evaluation—aligning with cultural and creative product management frameworks. A mixed-method approach, incorporating both qualitative and quantitative analysis, was used to assess consumer satisfaction. A structured questionnaire was designed to operationalize the satisfaction dimensions, with data collected through purposive sampling from visitors at the Chifeng Municipal Museum. Statistical analysis, including factor analysis and reliability testing, ensured methodological rigor. Results: Findings indicate that incorporating Khitan ceramic motifs into cultural and creative product design not only increases consumer appreciation of cultural heritage but also maintains strong market viability. Compared with prior studies focusing solely on purchase intention, this research extends the analysis to a multi-dimensional assessment of consumer satisfaction, offering insights for product optimization and strategic market positioning. Conclusion: This study demonstrates the significance of integrating Khitan cultural heritage with contemporary design. It also demonstrates that consumers are inclined to purchase products that exude a strong cultural aura; however, their propensity to purchase is also influenced by creativity, practicality, and quality.  This study employs a multidimensional approach to assess consumer satisfaction, thereby offering a valuable framework for enhancing the design of Khitan ceramic cultural and creative products and fostering the preservation of Khitan culture.