Transformation of the Logistics Infrastructure of the Russian Market E-Commerce

The growth of the e-commerce market in the last decade has caused a radical change in the logistics infrastructure serving this market. The transformation of the sector resulted both in the growth of quantitative indicators of the industry (the scale of domestic and international transportation, the number of shipments), and in qualitative changes (the emergence of multi-format logistics intermediaries, the development of new categories of logistics intermediaries, the strengthening of the role of marketplaces). The purpose of study is to assess the trends in the development of the logistics infrastructure of the e-commerce market, to determine the factors that determine the change in the industry in the new economic conditions. The information base of the study was the data of statistical reporting and analytical reviews of the industry. The object of the study is the logistics infrastructure of the Russian e-commerce market. The scientific novelty of the work lies in the systematization of the factors that determine the development of the infrastructure of the market in question. The prospects for the development of the e-commerce market in the context of limited economic growth and a decrease in real incomes of the country's population, sanctions restrictions that reduce the size of cross-border trade and the possibility of cooperation with Western logistics companies have been studied. The dependence of the development of the Internet sales sector on general economic processes, the level of penetration of the Internet among Russian consumers is considered. The parameters of the transformation of the logistics infrastructure are determined by the general state of the country's economy, the prospects for the development of logistics technologies and marketing solutions. At the same time, the logistics infrastructure and online commerce have a mutually positive impact on each other, causing both quantitative changes (in terms of increasing the number of purchases made, expanding the geography of deliveries, reducing the timing of online orders) and qualitative changes (improving the quality of service for participants market, the emergence of new types of logistics intermediaries).