An Investigation of Cross-Border E-Commerce Logistics and Develop Strategies Through SCCOM Framework and Logistic Service Risk Analysis

Cross-border e-commerce has become popular recently, so the importance of cross-border logistics has been enhanced. Because foreign buyers have high demand for logistics time, strengthening the logistics is an important key to increase sales. Only to enhance the ability of logistics can accelerate the cycle of the entire sales chain. By accelerating the recovery of capital can also increase the company's profits. However, the cost of logistics is the largest online cost of foreign trade expenditures. Cross-border distribution service errors would cause significant losses. Logistics risk management is relevant to improve the integration of strategic flows, but the contributions to cross-border logistics risks in literature seem limited. Therefore, this study is based on five steps of “Supply Chain Continuous Operation Management” (SCCOM) to help us analysis service risk for cross-border logistics. The main content of five steps include understand the SCCOM background, define SCCOM scope and objectives, operational impact analysis, continuous operational risk assessment, and continuous operational strategy. In case study, we take “Double 11” of Taobao in Taiwan area for example. Let consumers of China buy high-quality goods in Taiwan Taobao, and then send goods from Taiwan to China as the logistics risk analysis before the phase of cross-border services. The result indicates that cross-border logistics are most affected by “information system instability” and “maritime customs clearance anomalies”. We develop the strategies that aim at the two factors above and propose some ways to reduce logistics service risk. Through the analysis results of this paper, cross-border logistics industries can take it as a basis for the development strategies. By this way, industries will reduce logistics risk, increase logistics capacity and smooth, and then improve the overall profit of the foreign trade industries.