Marketing cultural ao vivo

Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of gl...

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theo...

An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing an...

Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. ...

Cultural political economy (CPE) is an approach to political economy that focuses on how economic systems, and their component parts, are products of specific human, technical, and...

A Cultural History of Western Empires presents historians, and scholars and students of related fields, with the first comprehensive and interdisciplinary overview of the cultural ...

Archives and the Cultural Heritage The edited volume Archives and the Cultural Heritage focuses on archives as institutions and to their tense relationship with archives as materi...

The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business developmen...