Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Management and Marketing
View through CrossRef
The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business development. Special attention is paid to marketing strategies, effective management methods, innovations, business planning, and corporate ethics. Complex theoretical concepts and economic terms are described in a literary language accessible to understanding and memorization. The main topics of management and marketing are arranged in a logical sequence. Practical examples, cases, tests, questions for knowledge control, topics of abstracts are given.
Meets the requirements of the federal state educational standards of higher education of the latest generation.
It is intended for students, undergraduates of economic and engineering-economic specialties, as well as practicing specialists in the management and production sphere.
Title: Management and Marketing
Description:
The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business development.
Special attention is paid to marketing strategies, effective management methods, innovations, business planning, and corporate ethics.
Complex theoretical concepts and economic terms are described in a literary language accessible to understanding and memorization.
The main topics of management and marketing are arranged in a logical sequence.
Practical examples, cases, tests, questions for knowledge control, topics of abstracts are given.
Meets the requirements of the federal state educational standards of higher education of the latest generation.
It is intended for students, undergraduates of economic and engineering-economic specialties, as well as practicing specialists in the management and production sphere.
Related Results
The International Marketing of Travel and Tourism
The International Marketing of Travel and Tourism
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of gl...
The Idea of Political Marketing
The Idea of Political Marketing
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theo...
Innovation Marketing
Innovation Marketing
An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing an...
Cluster analysis and MANOVA in marketing and economic research
Cluster analysis and MANOVA in marketing and economic research
The monograph introduces the reader to the basics of using multidimensional statistical methods — cluster analysis and MANOVA analysis — in marketing and economic research. Data is...
B2B marketing (Industrial Marketing)
B2B marketing (Industrial Marketing)
The textbook is devoted to the study of the specifics of the marketing activities of enterprises in the business environment, including the specifics of the industrial market, comm...
Marketing Linguistics
Marketing Linguistics
Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. ...
Agricultural Marketing
Agricultural Marketing
Abstract
This volume presents the changes which have taken place in agricultural marketing - particularly the market support arrangements offered through the Comm...
Case Studies in Management and Business (Volume 2)
Case Studies in Management and Business (Volume 2)
IMBRe is pleased to extend this book which features a compilation of business management case studies.The aims of this second volume of Case Studies in Management and Business rema...