A Study on the Application of “Four-Life Maxim and Ten-tion” in Eco-Translatology in the Publicity Translation of Jingchu Culture

Jingchu culture, as a cultural treasure of the Chinese nation, plays an important role in promoting international cultural exchange and understanding through its external translation. This article focuses on the theory of “Four-Life Maxim and Ten-tion” in Eco-translatology, and explores in depth its application strategies in the external translation of Jingchu culture. The study points out that the "Four-Life Maxim and Ten-tion" theory provides a new perspective and method for the external translation of Jingchu culture by emphasizing life orientation, life acquisition, life conversion and life incarnation. In addition, the specific application of the "Ten-tion " translation method provides diverse translation paths for the external propaganda translation of Jingchu culture, including localization, popularization, innovation, etc., to achieve the optimal translation effect.