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Balkan Music Industries Between Europeanisation and Regionalisation: Balkan Music Awards

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Taking the regional music event “Balkan Music Awards” – presented as the Eurovision of the Balkans – as a case study, the article explores the ways in which the assumed exotic value of Balkan music and the existing sonic image of the Balkans are employed with the aim of invigorating the regional music market as a process of reorganizing “post–national” musical productions.
University of Ljubljana
Title: Balkan Music Industries Between Europeanisation and Regionalisation: Balkan Music Awards
Description:
Taking the regional music event “Balkan Music Awards” – presented as the Eurovision of the Balkans – as a case study, the article explores the ways in which the assumed exotic value of Balkan music and the existing sonic image of the Balkans are employed with the aim of invigorating the regional music market as a process of reorganizing “post–national” musical productions.

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