GLOBALIZATION TO GLOCALIZATION: A PATH TO SUSTAINABLE GROWTH FOR PAKISTANI INDUSTRIES

This research paper examines the shift from globalization to glocalization and its potential to achieve sustainable development in Pakistani industries. The study underscores the importance of preserving local culture while adopting global strategies to enhance competitiveness and contribute to economic growth. The paper aligns with various Sustainable Development Goals, including decent work, economic growth, responsible consumption and production, partnership for the goals, and reduced inequalities, which can be achieved through glocalization. Utilizing a literature review methodology that combines theoretical and case study approaches, the paper presents a successful case study of Artistic Milliners in Pakistan, demonstrating the effectiveness of a global-local strategy. The findings suggest that glocalization can facilitate innovation, improve infrastructure, and build strong brands in local industries. Therefore, the study recommends that Pakistani entrepreneurs and policymakers adopt glocalization strategies to promote sustainable development and foster economic growth.