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The Anatomy of Thai Face
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This article, based upon qualitative ethnographic research from the perspective of social anthropology, clarifies the meanings of five abstract social constructs in Thai society: nata, kiat, saksi, chuesiang, and barami. The author proposes that these five words form the “anatomy” of Thai “face.” The central argument is that although these words adhere together in the minds of Thai people, data from field research reveal that they are distinct, though not mutually exclusive, in meaning. The author offers a visual model that demonstrates the dynamic relationship shared by these five constructs.
Title: The Anatomy of Thai Face
Description:
This article, based upon qualitative ethnographic research from the perspective of social anthropology, clarifies the meanings of five abstract social constructs in Thai society: nata, kiat, saksi, chuesiang, and barami.
The author proposes that these five words form the “anatomy” of Thai “face.
” The central argument is that although these words adhere together in the minds of Thai people, data from field research reveal that they are distinct, though not mutually exclusive, in meaning.
The author offers a visual model that demonstrates the dynamic relationship shared by these five constructs.
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