Marketing Linguistics

Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. Such studies have led to the formation of a new integrative direction — marketing linguistics. The purpose of this textbook is to reflect the specifics of the impact on the addressee in marketing communication through the use of linguistic means. Meets the requirements of the federal state educational standards of higher education of the latest generation. For undergraduates, postgraduates studying in the fields of "Linguistics", "Domestic Philology", "Philological support of public relations", "Advertising and public relations", "Marketing", as well as researchers and practitioners dealing with advertising and PR.