Analisis Elemen Kritikal Hotel Patuh Syariah: Kajian Kes Di Malaysia

The Islamic hospitality industry in Malaysia has witnessed rapid growth in line with the increasing awareness of Muslim travelers regarding the importance of Shariah-compliant accommodation services. However, the existence of various labels such as Muslim-friendly, halal hotel and Shariah-compliant without a standardized framework has created confusion among consumers and inconsistencies in industry practices. This study aims to identify the critical elements that should be embedded in Shariah-compliant hotels in Malaysia, guided by the principles of Maqasid al-Shariah and the expectations of Muslim tourists. A qualitative approach was employed through content analysis of official certification documents, industry reports, and relevant literature published between 2020 and 2025. The findings highlight six key elements: compliance with halal food and beverages, provision of prayer facilities, gender segregation in hotel amenities, prohibition of non-Shariah-compliant activities, adoption of Islamic work culture, and official certification along with consumer awareness. The study also examines compliance gaps based on current standards such as MS2610:2015 and JAKIM’s 2023 Guidelines for Shariah-Compliant Hotel Certification. The results offer important implications for policymakers, certification bodies, and hotel operators in formulating more consistent and structured strategies grounded in Islamic values. In conclusion, strengthening the systematic implementation of Shariah-compliant hotels has the potential to enhance Malaysia’s reputation as a global hub for Islamic tourism. Industri hospitaliti Islam di Malaysia menunjukkan perkembangan pesat seiring dengan peningkatan kesedaran pelancong Muslim terhadap keperluan pematuhan syariah dalam perkhidmatan penginapan. Namun begitu, kewujudan pelbagai label seperti Muslim-friendly, hotel halal dan patuh syariah tanpa piawaian yang seragam telah menimbulkan kekeliruan dalam kalangan pengguna dan ketidakselarasan dalam pelaksanaan di peringkat industri. Kajian ini bertujuan untuk mengenal pasti elemen-elemen kritikal yang perlu diterapkan dalam hotel patuh syariah di Malaysia berdasarkan prinsip Maqasid Syariah dan kehendak pelancong Muslim. Kajian ini menggunakan pendekatan kualitatif melalui analisis kandungan terhadap dokumen pensijilan rasmi, laporan industri, serta sokongan kajian literatur dari tahun 2020 hingga 2025. Dapatan kajian mengenal pasti enam elemen utama yang merangkumi pematuhan terhadap makanan dan minuman halal, penyediaan kemudahan ibadah, pengasingan jantina dalam fasiliti hotel, larangan aktiviti tidak patuh syariah, pengamalan budaya kerja Islam, serta pensijilan rasmi dan kesedaran pengguna. Kajian ini juga menganalisis jurang pematuhan berdasarkan standard semasa seperti MS2610:2015 dan Garis Panduan Pensijilan Hotel Patuh Syariah JAKIM 2023. Hasil kajian ini memberi implikasi penting kepada pembuat dasar, agensi pensijilan, dan pengusaha hotel dalam merangka strategi pelaksanaan yang lebih konsisten, berstruktur dan berpaksikan nilai-nilai Islam. Kesimpulannya, pemerkasaan pelaksanaan hotel patuh syariah secara sistematik berpotensi meningkatkan reputasi Malaysia sebagai hab pelancongan Islam bertaraf global.