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Tropes of Desire
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This chapter investigates how sound and image can be styled to create allure, encouraging particular frames of mind in the viewer. Three such frames are important to glamour’s effect: first, fetishism or captive attention, which involves a fascination with display, senses captivated by a material surface that offers itself up to extended enjoyment; second, the transfiguration of the everyday, through presenting images of impossible beauty and desirability but also through weaving fantasies of escape and transformation; and third, the preservation of distance between spectators and the object of their fascination, using devices such as restraint and remoteness. Finally, anticonsumerist critiques of glamour are evaluated alongside counterarguments upholding glamour’s transformative and sustaining potential.
Title: Tropes of Desire
Description:
This chapter investigates how sound and image can be styled to create allure, encouraging particular frames of mind in the viewer.
Three such frames are important to glamour’s effect: first, fetishism or captive attention, which involves a fascination with display, senses captivated by a material surface that offers itself up to extended enjoyment; second, the transfiguration of the everyday, through presenting images of impossible beauty and desirability but also through weaving fantasies of escape and transformation; and third, the preservation of distance between spectators and the object of their fascination, using devices such as restraint and remoteness.
Finally, anticonsumerist critiques of glamour are evaluated alongside counterarguments upholding glamour’s transformative and sustaining potential.
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