The influence of social networks on the development of physical culture and sports

There are contradictions between the modern deve-lopment of social networks and the lack of a system of knowledge about the influence of networks on physical activity and sports mana-gement. There is an insufficient level of preparedness of specialists in the field of sports to participate in professional social networks. Objective:determining the impact of social networks in the development of physical culture, physical rehabilitation and sports. Material & Methods: analysis of scientific sources and questionnaire. Students of the Black Sea National University named after Petro Mohyla took part in the survey (n = 91). Conclusions: It was found that students of the Faculty of Physical Education and Sports (n=35) spend from 10 to 90% of the total viewing time on social networks. According to 80% of students (specialty 017 “Physical Culture and Sports”) and 92 % (specialty 227 “Physical therapy, occupational therapy”) the most popular social network is YouTube. YouTube for professional purposes is also viewed by 96.4 % of 1st year students (n=56). 8.6 % of the students of the Faculty of Physical Education and Sports noted that they were not familiar with LinkedIn as the social professional network at all. The majority of students (74.3 %) would approve of the introduction of a course on using LinkedIn, believing that this will help them improve their skills. In a survey of students studying in the specialty 017 “Physical Culture and Sports”, it was found that 28 % of respondents believe that social networks can positively affect the development of extreme sports. According to 40 % of students, it is possible to improve the level of qualification in the field of sports. The possibility of using networks as a scientific method was noted by 68% of respondents. It should be noted that the majority of faculty students (80 %) note the important role of social networks in increasing the level of motivation for sports. Results: 1) The attention of young people in social networks to extreme sports leads to an increase in competition and the development of these types. 2) Scientists have noted that participation in social networks contributes to an increase in the level of motivation for systematic physical activity, sports, although some research results state the opposite, which requires further research. 3) The influence of social networks on the improvement of professional training of specialists in the field of sports was determined; it is recommended to conduct courses on using the professional network LinkedIn. 4) The analysis of social networks is becoming a modern way of scientific research (access, use by networks). 5) The use of social networks can stimulate the development of sports management, allows you to increase the level of popularization of sports facilities and the effectiveness of their management