ANALYSIS ON OPERATION AND MANAGEMENT STRATEGY OF SMART UNIVERSITY GYMNASIUM IN CHINA

Introduction. With the continuous development of science and technology and the progress of society, the operation and management of smart sports venues has become an important topic in the new era. Smart sports stadium operation and management uses advanced technical means and management concepts, improve the operational efficiency and user experience of the stadium, to achieve sustainable development. Purpose. This paper will discuss the background and importance of the operation and management of smart sports venues, introduce the concept and characteristics of smart sports venues, put forward corresponding operation and management strategies, and analyze the challenges faced and solutions. Through in-depth research on the operation and management of smart sports venues, it can provide useful reference and guidance for the development of China's sports industry. Methods. Nowadays, the technical difficulties of mass sports are becoming more and more difficult, and the requirements for the quality level of sports services are becoming higher and higher, but the traditional sports infrastructure is difficult to provide the public with scientific and accurate technical guidance and high-quality sports services. Results. This leads to a certain contradiction between supply and demand in China's sports industry market, which restricts the development of mass sports. Such as table tennis, badminton, basketball, football and running are widely loved by the masses of sports, in fact, have higher technical requirements, if the technology is not in place, the action is not standard, not standard, it will not only affect the masses of sports exercise effect, but also may cause sports safety accidents. Conclusion. Through the construction of smart sports venues and the information upgrade of traditional sports infrastructure, it can accurately collect the relevant data information of public fitness, such as sports items, sports consumption, exercise time, and even the health indicators of people in the process of exercise. These data information can be shared by non-governmental sports organizations, sports enterprises, local sports departments and medical and health units through networking.