STRATEGY FOR MANAGING REGIONAL COMPETITIVENESS DEVELOPMENT

Abstract. The studies of economists are mostly devoted to the issues of ensuring the proper level of competitiveness of the country and finding ways to increase Ukraine's competitiveness rating in the world ranking. At the same time, there are many unsolved problems related to the competitiveness of the country's regions and the need to develop a strategy for managing regional competitiveness development, which indicates the relevance of the topic of research. The purpose of the article is theoretical substantiation of the essence of regional competitiveness and the development of a strategy of regional competitiveness development. The article examines the essence of the concept of "competitiveness" in relation to various objects: country, region, enterprise, products. The competitive advantages of the region have been studied and determined. The indicators used to assess the level of competitiveness of the region are grouped into blocks. An algorithm for increasing the competitiveness of the region, presented in the form of successivesteps: determination of strategic level of the competitiveness of the region; identification of main consumers and buyers of regional production; determination and increase of strategic factors of competitiveness of the region; formation of a strategy of regional competitiveness development; activation of the quality of regional business environment; formation of competitive regional market, has been developed. The necessity ofstrategic planning of regional competitiveness development is proved, the tasks and main characteristics of strategic planning are clarified. A mechanism of strategic management of regional competitiveness development, which involves the following stages: determination of target indicators of regionaldevelopment; strategic assessment of regional competitiveness; execution of necessary measurements in the region; implementation and adjustment of strategic plan is proposed. A mechanism of tactical planning of regional competitiveness development, which involves the creation of an information base about the region; performance of SWOT analysis of the region; positioning of the region; development of marketing and logistics strategy; implementation of the developed plan and monitoring and control over its implementation, is developed.