CONCEPTUAL FOUNDATIONS OF INNOVATIVE TRANSFORMATION OF ENTERPRISES IN THE CONTEXT OF INCREASING THE COMPETITIVENESS OF UKRAINIAN REGIONS

The article presents modern trends in the formation of competitiveness of regions as determining components of the competitive progress of the national economy and sustainable development of the country. The conceptual principles of innovative transformation of enterprises in the context of increasing the competitiveness of regional economies are substantiated. In the face of today's challenges and threats, related with the conduct of military operations on the territory of Ukraine, which require rapid response and ensuring the country's defense capability, as well as industrial, information, economic and financial security, it is important to ensure the competitiveness of economic subjects, industries, regions and the national economy. It is quite logical in such a situation to ensure the life of society by increasing the competitiveness of regions, which requires taking into account the vectors of development of the world economy and the existing global economic turbulence and political uncertainty. The economic essence and significance of the definition of "competitiveness" and the role of competitive development of the regions of the country as participants of competitive relations in the formation of the competitiveness of the national economy are disclosed. It is proved that in the context of global challenges and threats, military events in Ukraine and the European progress of our country, there are coordination changes in the interpretation of the economic shift and the importance of the economy of the regions and the role of the competitiveness of the regions. It offers to consider competitiveness of the region in the context of competitiveness of enterprises of the region, which is made possible by production and sale of competitive products and services, on the basis of effective use of resource potential of the region in order to increase incomes of the population and the level of their social security. The role of innovations in ensuring the competitiveness of the Ukrainian economy and the position of Ukraine in the international ratings of innovative development are presented, which confirm the absence of an active policy in the country to support and stimulate innovation processes. The experience of economically developed countries on the methodology for assessing the competitiveness of regions is considered. The conceptual principles of innovation transformation of enterprises are proposed, which provide for the formation of a strategy of innovative development, taking into account the current trends in the functioning of the national economy and the existing features of the development of regions. The algorithm of innovative transformation of enterprises on the basis of competitiveness in the process of implementation of innovative development strategy has been developed. The modern trends of increasing the competitiveness of regions under conditions of martial law and post-war recovery have been presented, which will require the use of a diverse range of innovations in order to accelerate the pace of elimination of the negative consequences of military operations in Ukraine. The priority of innovation transformation of enterprises in the regions has been proved to ensure continuous innovation development, increase financial performance and strengthen competitive positions in the domestic and foreign markets in order to achieve a high level of competitiveness of the regions and the economy of Ukraine.