THE DYNAMICS OF ANGLICISMS IN THE MODERN GERMAN LANGUAGE

Statement of the problem. Our research is aimed at considering the problem of borrowing English words (anglicisms) in German. On the basis of modern German texts of different genres (slogans of firms and enterprises, speeches of public figures in the media, etc.), an attempt is made to analyze some of the problems dealing with distortions of the standard German language. Results. Over the centuries, as a result of political and economic changes in the German-speaking countries, the German language has been significantly influenced by other languages, and a large number of foreign words have entered its vocabulary. Today, in the lexical system of the German language, there is an excessive amount of English borrowings. Some linguists and vocabulary researchers classify and treat German as a recipient language. At present, there are cases when English words are used as a standard, and even the term Denglisch has appeared, i.e. combination of two languages (Deutsch+Englisch = German + English). The article deals with the problems of the phenomena of linguistic purism, analyzes the research of the German Linguistic Society (VDS), which opposes the excessive dominance of foreign words. Every year, the Society awards prizes for the creation of new words by mixing German and foreign languages, in particular English, and the peculiarities of their translation. We have identified the “words of the year” that influenced the German language in one way or another, and we also consider problems that have a negative impact on the standard German language. Conclusion. Due to the rapid development of new technologies and industries, the role of English as the language of international communication in German society is growing. The influence of the English language on the language situation in Germany has been observed for several centuries. In the 21st century, this process is not weakening, but on the contrary, it is expanding. As a result of the study, it is concluded that the English language certainly has an impact on the development of the German language, but does not violate its uniqueness and naturalness of the lexical system.