Dakwahtainment dan Gagasan Keagamaan di Era Digital

The transformation of digital technology has changed the face of religion especially in the methods of delivering Islamic preaching, The phenomenon of dakwahtainment (preaching) which is preaching packaged in an entertainment format has become a popular trend in the digital era. This study analyzes the impact of dakwahtainment on the religious understanding of digital society using Jean Baudrillard’s theory of simulacra and hyperreality. A qualitative approach with content analysis method is applied to examine the preaching style of three popular figures Das’ad Latif Aa Gym and Oki Setiana Dewi. The data are collected from preaching content on social media platforms such as YouTube TikTok and Instagram. The results reveal that dakwahtainment emphasizes artificial religious notion. Representation of religion in digital space is more symbolic and emotional. Meanwhile, religious messages that are more reflective and have a deeper meaning tend to be ignored. The content of preaching is merely a spectacle and entertainment. In this context, religion has been reduced to a mere commodity. Therefore, it is necessary to rethink a new approach to preaching that is not only communicative and visually attractive but is also able to present a deeper and more reflective religious understanding and remains relevant to religious society in the digital era.