ASSESSMENT OF HOTEL BUSINESS OPERATORS IN INTERNATIONAL AND DOMESTIC MARKETS

Abstract. The purpose of the article is to analyze the activities of global and national hotel chains in recent years. The issues of hotel chains have been covered in the works of scholars: M. Bosovska, G. Papiryan, M. Mendelson, V. Shemrakov and others. Tourism industry experts have been covering this issue for decades, and this topic remains relevant. It has been determined that the United States is the country with the most common hotel chains. If we analyze the distribution of hotel chains in the world, the largest number of them is represented in North and South America, and in Europe this figure is significantly lower. It amounts to 22%. The article shows the number of hotels of various chains, such as Hilton Worldwide, Accor, Wyndham Hotel Group, etc., as of 2022. The share of hotel chains in the hotel industry in Europe is much lower compared to the United States. In particular, the largest number of hotel chains is represented in France - 3,816 hotels (17.2% of all hotels), Great Britain - 3,520 (8.5%), Spain - 2,453 (9.7%), Germany - 2,078 (4.2%). The publication presents a table showing the number of hotels in European countries as of 2022. The table contains an important indicator - the share of chain hotels, which allows to understand the number of chain hotels in a particular country in relation to other countries. This identifies the countries with the best developed number of hotel chains and the countries where their development is still insufficient. The article presents a rating of the 10 largest international hotel chains by number of hotels for the period 2015-2022, where the leading positions are occupied by Shanghai Jin Jiang, Wyndham Hotel Group and Huazhu Group Ltd. For each hotel chain, the article indicates the growth rate over the past 8 years, which is important for a general understanding of the development and expansion of the chain. The activities of national hotel chains, as well as the structure of international hotel chains in Ukraine are analyzed. Statistical analysis, analytical and synthetic methods have been methodological tools of the study. The analysis of the most common hotel chains in the world is the object of the study.