Analisis Persepsi Generasi Z terhadap Atraksi Wisata Kebun Raya Bogor Berdasarkan Pengalaman Berkunjung

Generation Z's perception of tourist attractions is an important aspect to understand in tourism destination development. This study aims to describe Generation Z's perceptions of tourist attractions at the Bogor Botanical Gardens. This study employed a qualitative approach using a descriptive method. Data were collected through observation, interviews, and documentation involving three Generation Z tourists as research informants. The collected data were analyzed descriptively based on the concepts of Generation Z, tourist perception, and tourist attractions. Tourists' perceptions can provide an overview of their visiting experiences and their views of the attractions offered by a destination. Understanding these perceptions can also serve as valuable input for the development of tourist attractions to better meet visitors' needs and expectations. The results indicate that the informants had positive perceptions of the tourist attractions at the Bogor Botanical Gardens. Natural attractions, man-made attractions, and cultural activities held during the research period were the main attractions highlighted by the informants. In addition, a comfortable environment, tourism activities, and supporting facilities contributed to a positive visiting experience. This study is expected to serve as a reference for understanding Generation Z's perceptions of tourist attractions.