INCREASING THE COMPETITIVENESS OF DOMESTIC ENTERPRISES IN THE SEGMENT OF INTERNATIONAL ROAD FREIGHT TRANSPORT

The development of modern transport system connected with intensification of competitive struggle against the background of digitalization of transport processes requires domestic road carriers to find effective methods of increasing their own competitiveness in the international market of transport services. The article is devoted to the ways of increasing the competitiveness of domestic road transport enterprises in the segment of international road freight transport. Scientific approaches of interpretation of the term competitiveness of motor transport enterprises in terms of marketing, management, resource provision and profitability are considered. On the basis of the conducted review, a vision of competitiveness of motor transport enterprises in the segment of international cargo transportation is offered. Scientific researches devoted to the influence of management, marketing logistic methods on the competitiveness of motor transport enterprises are highlighted. The authors have compared scientific views on the choice and grouping of the factors of influence on the competitiveness of domestic motor transport enterprises and have offered the grouping of factors of influence on the competitiveness according to the possibility of their quantitative assessment. Existing methods for assessing the competitiveness of road transport enterprises were characterized. Modern tendencies of digital technologies implementation in transport systems activity have been investigated and the necessity of their implementation in the activity of domestic motor transport enterprises in the segment of international motor cargo transportations has been proved. The basic problems that hinder the implementation of modern digital technologies in the activities of domestic enterprises in the segment of international road freight transport haulage are formulated. Ways of improving the competitiveness of domestic enterprises in the segment of international road freight transport in today’s business environment have been proposed.