What Promotion Strategy Are Suitable For Desa Wisata Kubu Gadang, Padang Panjang City Through Electronic Media?

This study aimed to analyze the strategy of promotion through electronic media for Desa wisata Kubu Gadang Kota Padang Panjang in terms of three indicators, namely: radio, television and web / internet. This research is a qualitative descriptive study using survey methods. In this study to determine informants using purposive sampling and snowball sampling. Purposive sampling technique involving the informant two officers of Padang Panjang tourism autorithyand two managers of the Desa wisata Kubu Gadang Kota Padang Panjang and snowball sampling technique that is three visitors ofDesa wisata Kubu Gadang Kota Padang Panjang. Data was collected through interviews, observation, and documentation. The results showed that: 1) the power of the electronic media promotion are: radio can be enjoyed anytime and anywhere, tv convey messages through sound and image, the Desa wisata Kubu Gadang Kota Padang Panjang has a website profiles on the internet 2) weakness promotion of electronic media, namely: no renewal website Desa wisata Kubu Gadang Kota Padang Panjang 3) opportunities include: the audience's attention to the television is high, the high interest of Internet users 4) the threats are : there is competition promotion through web media / internet and tv. Electronic media promotional strategy through the Desa wisata Kubu Gadang Kota Padang Panjang among others: 1) utilizing radio in promotional activities 2) create an advertisement through television 3) improve the promotion of web media / internet, the high interest of Internet users 4) the threat that is: there is competition promotion through web media / internet and tv. Electronic media promotional strategy through the Desa wisata Kubu Gadang Kota Padang Panjang among others: 1) utilizing radio in promotional activities 2) create a campaign through television 3) improve the promotion of web media / internet, the high interest of Internet users 4) the threat that is: there is competition promotion through web media/internet and tv. Electronic media promotional strategy through the Desa wisata Kubu Gadang Kota Padang Panjang among others: 1) utilizing radio in promotional activities 2) create a campaign through television 3) improve the promotion of web media / internet.