Blended Teaching Design of Hotel Customer Management based on Xuexi Tong

This paper explores the innovative application of a blended teaching mode for the core hotel management course, "Hotel Customer Management" (HCM), utilizing the Xuexi Tong learning platform. This study analyzes the platform's advantages for student learning and propose a comprehensive teaching design that has been implemented and evaluated using qualitative research methods. The results demonstrate that the Xuexi Tong-based blended teaching mode effectively stimulates student learning interest, fosters initiative, promotes deep learning, and cultivates practical abilities. This paper details the teaching design content, implementation process, and evaluation methods, offering valuable insights for promoting and applying blended teaching approaches in hotel management education.