AN ASSESSMENT OF CHALLENGES AND FACTOR INFLUENCING THE FREIGHT FORWARDING BUSINESS IN THE LOGISTICS INDUSTRY

This research was undertaken with the sole aim of understanding some of the challenges and Factor Influencing the Freight Forwarding Business in the organizations involved the Forwarding and distribution of shipper Cargo encounter in their logistics operations. A freight forwarder is a person or company that organizes shipments for individuals or corporations to get large orders from the manufacturer or producer to market or final point of distribution. Forwarders will contract with a carrier to facilitate the movement of goods. A forwarder is not typically a carrier but is an expert in supply chain management. In other words, a freight forwarder is a "travel agent," for the cargo industry, or a third-party (non-asset-based) logistics provider. A forwarder will contract with asset- based carriers to move cargo ranging from raw agricultural products to manufactured goods. The term Logistics Management or supply chain management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customer's requirements. The research targeted a selected sample of Employees and representatives of transporters of goods and key management personnel of Companies Central Distribution Center based in the industrial area Chennai. The primary objective of this project is to conduct ‘A study on Challenges and factor influencing the freight forwarding business in the Freightkare Multimodal Logistics Pvt. ltd. It is important to analyze the problems faced by freight forwarders from the carriers as well as companies and individual customers. By studying and comparing the various problems faced by the freight forwarders. It is easy identifying the solutions to avoid the problems and make sure the smooth flow of business. This will help Freightkare Multimodal Logistics Pvt. ltd to establish a reasonable share in the marketplace.