Hammer Horror as Genre Film

This chapter evaluates Hammer horror as genre films. Hammer is renowned for its horror films, despite its breadth of productions including comedies, war films, action-adventures, and thrillers. Its specific brand of horror has often been considered to be a particularly English Gothic, Gothicism with its interest in the liminal, transcending traditional genre categories. It is poignant, then, that Hammer's Gothic style can be seen in some of its non-horror productions. One might question the usefulness of genre for understanding a range of the studio's films, despite the label 'Hammer horror'. Hammer brought something incredibly new to the 1950s cinema screen and it was the studio's juxtaposition of traditional fairy-tale storytelling and a return to a primitive cinema of attraction interested in spectacle and experience which has arguably earned the studio such a prominent place in the history of British film.