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The Fall of Hammer
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This chapter describes how Alfred Hitchcock's Psycho (1960) set a new precedent for horror which eventually posed a serious threat to Hammer Films. It was set in modern times and featured a human killer. While a spate of companies created Hammer imitations, fantasy horror was gradually to be replaced by a gritty, modern variation. Hammer tried several strategies to compete with the emerging modern horror style, but sadly failed as they gradually lost American backing. These techniques can be seen in The Devil Rides Out (1968), which gives horror a human face with an occult setting in the 1920s; Dracula A.D. 1972 (1972) set in contemporary London and Hammer's first (and only) film to focus on a group of modern teenagers; and finally The Legend of the 7 Golden Vampires, a transnational production which hybridises the then-popular kung fu craze with classic Hammer horror.
Title: The Fall of Hammer
Description:
This chapter describes how Alfred Hitchcock's Psycho (1960) set a new precedent for horror which eventually posed a serious threat to Hammer Films.
It was set in modern times and featured a human killer.
While a spate of companies created Hammer imitations, fantasy horror was gradually to be replaced by a gritty, modern variation.
Hammer tried several strategies to compete with the emerging modern horror style, but sadly failed as they gradually lost American backing.
These techniques can be seen in The Devil Rides Out (1968), which gives horror a human face with an occult setting in the 1920s; Dracula A.
D.
1972 (1972) set in contemporary London and Hammer's first (and only) film to focus on a group of modern teenagers; and finally The Legend of the 7 Golden Vampires, a transnational production which hybridises the then-popular kung fu craze with classic Hammer horror.
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