Strategi Pengembangan dan Diversifikasi Sapi Potong di Jawa Timur

ABSTRAK                                                                        Penelitian bertujuan untuk mengetahui peramalan populasi sapi potong, diversifikasi produk daging sapi potong, dan strategi pengembangan sapi potong di Jawa Timur. Penelitian dilakukan di Jawa Timur. Metode yang dipergunakan dalam kajian ini adalah metode deskriptif dan korelasional. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dengan melakukan wawancara langsung dan FGD dan data sekunder yang diambil dari BPS, dinas terkait, buku-buku referensi dan internet. Metode analisis data menggunakan analisis time series menggunakan metode Box-Jenkins (ARIMA) dengan Eviews, analisis nilai tambah dan analisis SWOT. Hasil yang diperoleh dari peramalan produksi sapi potong pada tahun 2017 hingga 2022 cenderung meningkat. Diversifikasi produk pengolahan sapi potong yaitu bakso dan abon daging. Hasil analisis nilai tambah, margin untuk keuntungan usaha bakso yaitu 22,18%, lebih kecil daripada marjin pendapatan atau imbalan tenaga kerja yaitu 32,73%. Margin untuk keuntungan industri usaha abon daging yaitu 23,12%, lebih besar daripada marjin pendapatan atau imbalan tenaga kerja yaitu 18,29%. Hasil analisis SWOT menunjukkan bahwa posisi kompetitif relatif dan berada pada kuadran SPEKULATIF dengan nilai IFAS 1,99 dan EFAS 3,72. Pengembangan sapi potong di Jawa Timur memiliki peluang yang prospektif akan tetapi produsen belum mampu mengembangkannya.Kata Kunci : diversifikasi, populasi, spi potong, strategi pengembanganABSTRACTThe purpose of this research was to forecast beef cattle population, diversification of beef products, and strategies of developing beef cattle in East Java. The study was conducted in East Java. The method used in this study was descriptive and co-relational methods. The data used in this study are primary data obtained by conducting direct interviews and FGDs; and secondary data taken from BPS, related agencies, reference books, and the internet. The method of data analysis used was time series analysis using the Box-Jenkins (ARIMA) method with Eviews, value-added analysis, and SWOT analysis. The results obtained from forecasting beef cattle production in 2017 to 2022 show an increased trend. Diversification of beef processed products are meatballs (bakso) and meat floss (abon). The results of value-added analysis showed the margin for the profit of the meatball business was 22.18%, relatively smaller than the income margin or labor benefits, which was 32.73%. The margin for the industrial profits of the shredded meat business was 23.12%, which was greater than the income margin or labor benefit (18.29%). The results of the SWOT analysis indicated that the relative competitive position is in the SPECULATIVE quadrant with IFAS value of 1.99 and EFAS 3.72. This means that beef cattle development in East Java has a prospective opportunity but producers have not been able to develop it.Keywords: beef, diversification, development strategy, population