Komparasi Efisiensi Pemasaran pada Skema Rantai Pasokan Bawang Merah di Kabupaten Indramayu

The main objectives of this study were; (1) Analyzing the economic efficiency of shallot farming in the coastal areas of the North Coast of Indramayu Regency. (2) Describe the shallot supply chain scheme in Indramayu Regency. (3) Describe alternative strategies for developing shallot agribusiness in the coastal areas of the North Coast of Indramayu Regency. The method used in this research was survey research with a quantitative descriptive approach. Data collection was carried out through a Focus Group Discussion (FGD) using questionnaires and in-depth interviews with respondents. Respondents in this study were producer farmers, marketers and other related government institutions. The analytical method used was the analysis of economic efficiency. It is the technical efficiency to measure the efficiency of the use of production factors and allocative efficiency. The allocative efficiency was used to measure the level of efficiency of production prices prevailing in the market. The second analysis was supply chain management (Supply Chain Management) analysis to describe the shallot commodity supply chain scheme at the study site. The Third analysis was SWOT analysis, which is knowing the internal position (strengths and weaknesses) and external (opportunities and threats) to produce alternative strategies for developing shallots agribusiness on the coastal land of Indramayu Regency. Based on research data, it can be explained that shallot farming in the coastal areas of Indramayu Regency has achieved economic efficiency, both in terms of production and marketing. In the aspect of production, shallot farming is profitable with a feasibility level of (R/C) 2.65 Ratio. In the marketing aspects of the six supply chain schemes are below 50%, means that the marketing of shallots in Indramayu Regency is efficient. The most efficient marketing scheme is the fifth scheme, which is only 6.7%, while the highest value of the marketing efficiency is the first scheme, which is 13.2%.