ROLE OF DISRUPTIVE TECHNOLOGY IN MANAGERIAL DECISION MAKING: A QUANTITATIVE INVESTIGATION

Disruptive technology or disruption has become a popular term in the social area and in the business industry. Disruptive technology is a new technology that has low cost and whose performance is measured by conventional criteria. It has high supplementary performance. Primarily, disruptive technology is described as “innovation that results in poor performance of a product that has been brought to the market at a different value proposition. The products related to disruptive technology are usually cheap and low cost, small, simple, and easy to use. The popularity and frequency of disruptive technology, its products, and business model innovation are increasing the process of digitalization, which is ultimately increasing the development and usage of disruptive technology and innovation that provides various businessmen and entrepreneurs with various opportunities. Disruptive technology has become so popular that it has turned into a secret solution in almost every management talk, startup pitches, as well as political speeches.