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Art nouveau in Zagreb: The new movement's significance to the profession of architecture
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This paper traces the implications of Semper's Bekleidung theory on working
processes in the field of architecture in Zagreb. The idiosyncrasies of the
work of freshly graduated architects in a peripheral Austro-Hungarian city
are analysed, both in the context of developing and spreading the city block
system and the appearance of the new Art Nouveau style. Buildings in this
new modern style, which appeared in 1897, were built sporadically throughout
the city's urban fabric, which generally consisted of historicist
residential buildings at the time. Parallel to historicism, the demand for
Art Nouveau from clients grew, especially around the turn of the 20th
century. At the time, typical migration processes resulted in the arrival of
a well-educated populace that would commission Art Nouveau buildings in the
coming years. The unique characteristics of Art Nouveau style, especially
its ability to directly engage citizens and transmit messages of modern
times, proved to be an important determinant in its increasing popularity in
the city. Many professions and products were advertised on the fa?ades and
ornamentation of buildings, the main bearers of Art Nouveau style.
Title: Art nouveau in Zagreb: The new movement's significance to the profession of architecture
Description:
This paper traces the implications of Semper's Bekleidung theory on working
processes in the field of architecture in Zagreb.
The idiosyncrasies of the
work of freshly graduated architects in a peripheral Austro-Hungarian city
are analysed, both in the context of developing and spreading the city block
system and the appearance of the new Art Nouveau style.
Buildings in this
new modern style, which appeared in 1897, were built sporadically throughout
the city's urban fabric, which generally consisted of historicist
residential buildings at the time.
Parallel to historicism, the demand for
Art Nouveau from clients grew, especially around the turn of the 20th
century.
At the time, typical migration processes resulted in the arrival of
a well-educated populace that would commission Art Nouveau buildings in the
coming years.
The unique characteristics of Art Nouveau style, especially
its ability to directly engage citizens and transmit messages of modern
times, proved to be an important determinant in its increasing popularity in
the city.
Many professions and products were advertised on the fa?ades and
ornamentation of buildings, the main bearers of Art Nouveau style.
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